At 16, I dreamed of designing my own products, starting a business, and helping those in need. This dream quietly guided me through my journey, shaping my passions and decisions.

After years in the startup world, I realized I craved more than success—I wanted purpose. My love for timeless, high-quality fashion led me to explore the industry, where I uncovered the harsh realities of fast fashion: exploitation, overwork, and underpayment.

Inspired to make a difference, I spent two years envisioning a brand rooted in sustainability, dignity, and people-first values. When Naveen joined the journey, our shared dreams took us across India, partnering with ethical manufacturers to bring our vision to life.

Defaith was born—a fashion brand that challenges norms, creating timeless designs while supporting fair practices. We give 10% of our profits to charity and treat our partners with respect, believing fashion can be a force for good.

Thank you for being part of this journey. Together, we’re choosing fashion that matters.

With love,
Naveen & Vivek